Why We Exist
At its core, TradeLinx exists to help the people who build, fix, and innovate our homes, systems, and cities show the same level of excellence online as they do in their craft.
Our Core Focus
Our Goal
We work closely with design-build teams, engineers, and other SMEs to strengthen their message, refine their brand, and build functional tools that actually work for the people who use them.
To bridge the gap between who a company is and how it shows up online, so that companies can connect to, convert, and retain their best clients, ultimately winning more work.
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We pride ourselves on working with companies in all stages of growth.
In addition to offering sliding-scale hourly rates, we begin every client relationship with consideration of current budget capacity by outlining timelines, KPIs, and sustainably scaling.
Meet the Owner
Keelin McGill
Founder + CEO | Brand + Digital Strategist
Colorado Green Building Guild Member
Digital Management Committee
Keelin started TradeLinx after 3 years serving as a fractional CMO to a variety of clients across AEC and Financial Services industries.
She holds a Bachelor of Arts in Technical Writing and Design from West Virginia University, a background that fundamentally shapes how she approaches branding and marketing. Her education emphasized research and data analysis, information architecture, usability, and visual communication. During her time as an accounting admin and facilitator for Colorado State University's Impact MBA, she also took several graduate courses, including Consumer Behavior, Qualitative Research Methods, Marketing Management, Business Foundations, and Design Thinking.
These skills now underpin her work across brand strategy, messaging, and digital design.
Keelin partners with business owners and teams to help them clarify who they are, what they offer, and how they show up in the world. Her work often begins beneath the surface, defining positioning, refining messaging, and aligning strategy, before moving into visual identity and web design.
The result is cohesive, authentic brand systems that feel true to the organization and resonate with the people they’re trying to reach.
Keelin’s approach to brand and web design is collaborative and pragmatic. At the heart of her work is a belief that good marketing is thoughtful, honest, and human. Keelin helps organizations win more work not by becoming louder, but by becoming clearer.