About TRADELINX
Why We Exist
At its core, TradeLinx exists to help the people who build, fix, and innovate our homes, systems, and cities show the same level of excellence online as they do in their craft.
Core Focus + Values
• Our Core Focus
• Our Goal
Our core focus is working closely with design-build teams, engineers, and other SMEs to strengthen their message, refine their brand, and build functional tools that actually work for the people who use them.
Our ultimate goal is to co-create a crystal clear link between who a company is and how it shows up in every stage of the funnel, so that companies can connect, convert, and retain their best clients, ultimately winning more work.
We pride ourselves on working with companies in all stages of growth. In addition to offering sliding-scale hourly rates, we begin every client relationship with consideration of current budget capacity- outlining timelines, KPIs, and sustainably scaling.
CONNECT //
CONVERT //
RETAIN
Keelin McGill
Owner | Technical Writer and Web Designer | Colorado Green Building Guild Member + Digital Management Committee Volunteer
Keelin's interest in technical communication + design started with an IKEA user manual. Sitting on the floor of her childhood home assembling an iconic 90s-edition NIKLAS shelf, she admired how the manual both simplified assembly and communicated a clear sense of IKEA’s brand visuals and values.
As a fractional marketer, technical writer, and web designer, Keelin partners with business owners and teams to ensure adoption and confidence across technical and customer-facing content - from core messaging, to web copy, to slide decks - with the goal to elevate their company’s lifecycle brand experience, increase local search visibility, and create meaningful digital and real-world engagement opportunities for their clients.
Outside of work, she loves studying architecture and design, being immersed in Northern Colorado’s natural areas, and spending time with friends, family, and her two schnauzers - Indiana Jones, and Doc.