Resources

Referrals have always powered the trades. A job well done gets talked about. But in today’s digital world, “word of mouth” isn’t just neighbors talking over the fence, it’s reviews, social posts, and photos shared online. When you build strong relationships and make it easy for happy clients to share their experience, they become your most effective marketing team. Ask for Reviews and Feature Client Stories the Right Way People trust online reviews almost as much as personal

The less you keep your process a secret, the more your clients will understand what to expect, and the more time you'll save communicating and setting expectations during the actual project.

You already know how to build something that lasts. The same mindset applies to building your online presence. Homeowners and general contractors don’t just ask for recommendations, they search for you online first. Your website and social media often create the first impression before you ever shake hands or walk a job site. If your online presence doesn’t reflect the pride you take in your work, you’re leaving money on the table. Start with the Foundation: Your Website Thin

What separates a thriving service-based business from one struggling to stand out isn’t just skill or pricing, it’s brand storytelling.